First Endurance was started in 2002 because endurance athletes weren’t getting the nutrition they deserved. Like you, we had struggled with bonking, cramping and having to ‘make deals with ourselves’ to get across the finish line or even just to make it home. We saw our friends dealing with the same dilemmas and knew endurance nutrition could be better.
We’re relentless in our efforts to stay at the forefront of endurance performance. We have a dynamic alliance with our athletes and solicit constant feedback to ensure we’re providing the absolute best, scientifically validated, endurance nutrition.