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We collaborate with our team and doctors to evaluate new product concepts and develop innovative technology that gives endurance athletes the cutting-edge racing fuel they need to do something special.
Professional Cyclocross Racer
"Even if at first you blow up, keep with it and you will make it a little longer each time."
Professional off-road cyclist
"I value a good adventure over almost anything!"
Privateer
“When I started racing a bike in the summer of 7th grade, I was terrible.”
Professional Trail and Ultrarunner
"Whatever fits your foot and makes you feel cool or fast is the best shoe!"
Undefined
"Find yourself a friend, mentor, or coach that is more experienced than you”
Professional Triathlete
"Train insane or remain the same”
U23 Cross Country World Cup Racer (XCO)
"Consistently good instead of occasionally great”
Ultrarunner, Trail/Mountain Runner
"The world would be a better place if everyone saw the good in others and leaned into love and vulnerability."
Antique
"Keep on grinnin'."
Off-Road Cyclist & Ski Mountaineering Athlete
“A happy athlete is a fast athlete."
“There’s no magic substitute for the work. You just have to do it."
"Embracing the NEW is exciting and a bit daunting but I am here for it."
Pro MTB & Gravel Racer
"Chocolate chip pancakes with whipped cream has been my secret weapon."
"People won't remember what you said or did, they will remember how you made them feel."
Speedskater
"I've spent countless hours burying my body day in and day out to try to be the best in the world."
Multi-Sport Athlete
“Perseverance and grit are forced through adversity.”
Privateer Off-Road Cyclist
“Resiliency has allowed me to believe in myself"
Ultramarathoner
“100 miles is not that far."
AG2R Citroën Pro Team
"Changes in nutrition & fueling have led to the greatest gains in performance."
Off-Road Cyclist
"When I go into a race putting my trust in the training, I feel the most at peace"
Ultra Endurance Privateer
"There’s nothing quite like adventuring in the high alpine to remind you how small you are."
Un-Professional Cyclist
"My favorite book is 'Walden' by Henry David Thoreau."
Road & Track Cyclist
"My happy place is the moment before a race when I put my headphones in and it goes from chaos to total silence.”
Off Road Cyclist
"My favorite cycling sound is accelerating out of a corner in cyclocross and the sounds the gears make on a carbon wheel as the chain drops down the cassette under power.”
"The best way to get faster is to enjoy the process and stay consistent.”
Professional Biathlete
"If you lose weight you’ll ski faster” is the worst advice I've ever gotten.”
"‘Let My People Go Surfing’ by Yvon Chouinard changed the path of my life.”
“When I’m not riding, you’ll find me under the hood of my old truck."
