Flavia’s Tactics for Topping the BWR Quad-Tripel Crown

Flavia’s Tactics for Topping the BWR Quad-Tripel Crown

With Flavia Oliveria

We interviewed Flavia Oliveira, the freshly crowned Queen of the Belgian Waffle Ride Quad-Tripel and a First Endurance Factory Team rider.

July 14, 2025
Replenishing muscle glycogen for maximal, faster recovery

Replenishing muscle glycogen for maximal, faster recovery

By Dr. Luke Bucci & Jeff Feliciano

How Ultragen targets the critical 30 minutes immediately following exercise in order to maximize gains and minimize downtime.

July 14, 2025
Recovering Beyond Muscles

Recovering Beyond Muscles

By Dr. Luke Bucci & Jeff Feliciano

How Ultragen provides the critical nutrients needed to facilitate recovery.

July 10, 2025
Liquid Shot: Traditional Gels Are History

Liquid Shot: Traditional Gels Are History

By First Endurance

When re-engineering Liquid Shot, we left no design choice unquestioned and no research or tech stone unturned. Learn about the rationale behind the latest formula.

July 01, 2025
How Liquid Shot Delivers More Energy, Faster

How Liquid Shot Delivers More Energy, Faster

By Dr. Luke Bucci, PhD

Dr. Bucci gets granular with the sugars and starches that make Liquid Shot the ultimate emergency fuel source when you’re at your absolute limit.

June 23, 2025
First Endurance Athletes Crush BWR UT

First Endurance Athletes Crush BWR UT

By First Endurance

Huge shoutout to Flavia Oliveira and Carter Anderson for crushing it at BWR Utah.From brutal climbs to fast, dusty descents, they stayed sharp and powered through the course with grit and precision.

June 19, 2025
Multivitamins and Immune Health

Multivitamins and Immune Health

By Dr. Luke Bucci, PhD

Maintaining immune health is difficult for endurance athletes year-round, but especially during racing season. Learn how a multivitamin can help.

June 18, 2025
The Truth About Carbs: Performance Benefits and Long-Term Risk

The Truth About Carbs: Performance Benefits and Long-Term Risk

By: Jennifer A. Kurtz, PhD, CSCS, CISSN, EP-C

The science of carb metabolism, risks of chronic high-sugar fueling, and how to adjust your intake based on training, carb type, and biomarkers. A must-read for endurance athletes.

June 12, 2025
King of the Trails, Master of Chill: A Conversation with Karl Meltzer

King of the Trails, Master of Chill: A Conversation with Karl Meltzer

With Karl Meltzer

With the most 100-mile wins in history, Karl shares insights on racing, directing, music, golf—and why keeping it chill might be the ultimate endurance strategy.

 

May 27, 2025
First Endurance Partners with Kelly Benefits Cycling to Support Rising Talent

First Endurance Partners with Kelly Benefits Cycling to Support Rising Talent

By First Endurance

First Endurance has partnered with Kelly Benefits Cycling to help develop the next generation of elite cyclists. KBS is a top U.S. development program known for producing results—and future leaders.

May 22, 2025
Matt Denis Teams Up with First Endurance

Matt Denis Teams Up with First Endurance

By Matt Denis

Meet Matt Denis, First Endurance’s new copywriter—and a competitive cyclist who knows the grind firsthand. He’s been channeling pro-level insights into our content all year, and now he’s turning the spotlight on himself in this Q&A.

May 20, 2025
How We Put the Pro in EFS-PRO

How We Put the Pro in EFS-PRO

By First Endurance

EFS-PRO is based on athlete feedback, surveys, and testing. The science is complex—but at its core, it’s all about one thing: carbs.

May 19, 2025