{"title":"Nutrition","description":"","products":[{"product_id":"efs-drink","title":"EFS Drink Mix","description":"\u003ch3\u003ePREMIUM ENERGY \u0026amp; HYDRATION MIX\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eOur award winning EFS mix has been redesigned to help you train and race like never before.  Backed by science and packed with 30g of carbohydrates per serving, the new EFS formula redefines fueling to help you go further, faster.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e✓ Increases energy \u0026amp; improves performance\u003cbr\u003e✓ Clinically effective dose of all 5 electrolytes to prevent cramping \u0026amp; dehydration\u003cbr\u003e✓ Isotonic for rapid rehydration\u003cbr\u003e✓ \u003cspan\u003e Zero Artificial Ingredients\u003c\/span\u003e\u003c\/p\u003e","brand":"First Endurance","offers":[{"title":"30-Serving Resealable Bag \/ Fruit Punch","offer_id":44278022013187,"sku":"82022","price":34.99,"currency_code":"USD","in_stock":true},{"title":"30-Serving Resealable Bag \/ Orange Splash","offer_id":43199797428483,"sku":"82021","price":34.99,"currency_code":"USD","in_stock":true},{"title":"30-Serving Resealable Bag \/ Sour Watermelon","offer_id":43199797461251,"sku":"82020","price":34.99,"currency_code":"USD","in_stock":true},{"title":"30-Serving Resealable Bag \/ Lemon Lime","offer_id":43199797362947,"sku":"82023","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Single Serve \/ Fruit Punch","offer_id":45521415995651,"sku":"52022","price":1.95,"currency_code":"USD","in_stock":false},{"title":"Single Serve \/ Lemon Lime","offer_id":45521416028419,"sku":"52023","price":1.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/0182\/2211\/files\/shopify-efs-fp-24.jpg?v=1715723179"},{"product_id":"halo","title":"HALO","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"et_pb_module et_pb_text et_pb_text_1 productHeadline  et_pb_text_align_left et_pb_bg_layout_light\"\u003e\n\u003cdiv class=\"et_pb_text_inner\"\u003e\n\u003ch3\u003eGOODBYE ACHY JOINTS \u0026amp; MUSCLES\u003cbr\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"et_pb_module et_pb_text et_pb_text_2  et_pb_text_align_left et_pb_bg_layout_light\"\u003e\n\u003cdiv class=\"et_pb_text_inner\"\u003e\n\u003cdiv class=\"flex-shrink-0 flex flex-col relative items-end\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"pt-0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex-col gap-1 md:gap-3\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col flex-grow\"\u003e\n\u003cdiv class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+\u0026amp;]:mt-5\" dir=\"auto\" data-message-id=\"c587a03c-a149-4ebd-bcaf-eb21497b952e\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"\u003e\n\u003cdiv class=\"markdown prose w-full break-words dark:prose-invert light\"\u003e\n\u003cp\u003eThe patented HALO formula accelerates joint recovery while efficiently targeting and reducing exercise-induced inflammation.  \u003cspan\u003eBy minimizing downtime from overuse injuries, it helps you maintain peak performance and avoid unnecessary setbacks.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e✓ Improves joint health \u0026amp; comfort*\u003cbr\u003e✓ Reduces inflammation \u0026amp; soreness*\u003cbr\u003e✓ Accelerates healing \u0026amp; recovery*\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*exercise-induced or following-exercise\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"First Endurance","offers":[{"title":"Default Title","offer_id":43253027340547,"sku":"84466","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/0182\/2211\/files\/shopify-halo-shadow.jpg?v=1698952388"},{"product_id":"ultragen","title":"Ultragen Recovery Drink","description":"\u003ch3\u003eTHE ULTIMATE RECOVERY FORMULA\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003eUltragen is the most advanced recovery mix ever developed.  Each serving provides clinically effective doses of the essential nutrients needed to accelerate recovery, increase \u003cspan\u003eenergy levels, and consolidate gains \u003c\/span\u003eso you can train harder and recover faster than ever before.  It's so effective, you’ll notice the difference the first time you try it.\u003c\/p\u003e\n\u003cp\u003ePERFORMANCE BENEFITS\u003cbr\u003e✓Accelerates recovery\u003cbr\u003e✓Refuels exhausted muscles \u0026amp; restores energy levels quickly\u003cbr\u003e\u003cspan\u003e✓Improves workload capacity\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e✓Zero Artificial Ingredients\u003c\/span\u003e\u003c\/p\u003e","brand":"First Endurance","offers":[{"title":"Vanilla","offer_id":43254607446275,"sku":"85012","price":54.95,"currency_code":"USD","in_stock":true},{"title":"Chocolate","offer_id":44277982986499,"sku":"85015","price":54.95,"currency_code":"USD","in_stock":false},{"title":"Cappuccino","offer_id":43254607380739,"sku":"80575","price":54.95,"currency_code":"USD","in_stock":true},{"title":"Tropical Punch","offer_id":43254607511811,"sku":"80595","price":54.95,"currency_code":"USD","in_stock":true},{"title":"Cookies \u0026 Crème","offer_id":46342201409795,"sku":"82026","price":54.95,"currency_code":"USD","in_stock":true},{"title":"Strawberries \u0026 Crème","offer_id":46342220480771,"sku":"82025","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/0182\/2211\/files\/shopify-ultragen_pouch_van3.jpg?v=1734482504"},{"product_id":"liquid-shot","title":"Liquid Shot","description":"\u003ch3\u003eHIGH-PERFORMANCE ENERGY GEL\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cmeta charset=\"UTF-8\"\u003eLiquid Shots give you a faster, more efficient energy boost than traditional gels.  With our advanced isotonic formula, they're quickly absorbed, hassle-free, and easy to drink without water.   \u003c\/p\u003e\n\u003cp\u003e✓30g premium carbs for quick \u0026amp; convenient energy\u003cbr\u003e✓Absorbs instantly without GI distress\u003cbr\u003e✓Industry-leading electrolyte levels for cramp prevention\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e✓Zero Artificial Ingredients\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"First Endurance","offers":[{"title":"Tray of 24 \/ Wild Berry","offer_id":43254607708419,"sku":"82000","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Tray of 24 \/ Kona-Mocha","offer_id":43254607642883,"sku":"81022","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Tray of 24 \/ Vanilla","offer_id":46932572373251,"sku":"80307","price":59.95,"currency_code":"USD","in_stock":true},{"title":"Single Shot \/ Wild Berry","offer_id":43254607741187,"sku":"72000","price":2.95,"currency_code":"USD","in_stock":true},{"title":"Single Shot \/ Kona-Mocha","offer_id":43254607675651,"sku":"71022","price":2.95,"currency_code":"USD","in_stock":true},{"title":"Single Shot \/ Vanilla","offer_id":46932572406019,"sku":"70307","price":2.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/0182\/2211\/files\/shopify-ls_shadow-3.jpg?v=1750711841"},{"product_id":"optygen","title":"Optygen","description":"\u003ch3\u003eCLINICALLY SHOWN TO INCREASE PERFORMANCE\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eOptygen is a legal, safe and stimulant-free formula that's engineered\u003c\/span\u003e\u003cspan\u003e to improve oxygen utilization, reduce lactic acid and allow the body to adapt to high levels of physical stress.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e✓ Increases oxygen utilization \u0026amp; VO2 max \u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003e✓ \u003c\/span\u003eImproves lactate threshold \u0026amp; reduces lactic acid\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e✓ \u003c\/span\u003eEnhances the body's ability to adapt to high levels of physical stress\u003c\/p\u003e","brand":"First Endurance","offers":[{"title":"Default Title","offer_id":43254607773955,"sku":"82130","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/0182\/2211\/files\/shopify-optygen_shadow2.jpg?v=1706812778"},{"product_id":"optygenhp","title":"OptygenHP","description":"\u003ch3\u003eCLINICALLY PROVEN ENDURANCE FORMULA\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eOur premium legal, safe and stimulant-free formula that’s engineered to increase endurance and performance.  Studies on endurance athletes who used OptygenHP had a \u003c\/span\u003e42% increase in time to lactate threshold, a 26% reduction in cortisol and a significant improvement in endurance capacity.\u003c\/p\u003e\n\u003cp\u003e✓ Maximizes oxygen utilization \u0026amp; VO2 max\u003cbr\u003e✓ Optimizes ATP production\u003cbr\u003e✓ Reduces \u0026amp; buffers lactic acid\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"First Endurance","offers":[{"title":"Default Title","offer_id":43254607937795,"sku":"82019","price":79.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/0182\/2211\/files\/shopify-hp.jpg?v=1698351962"},{"product_id":"multiv","title":"MultiV","description":"\u003ch3 data-mce-fragment=\"1\"\u003eHIGH-POTENCY MULTIVITAMIN\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"UTF-8\"\u003e \u003cspan\u003eMultiV is a comprehensive formula that protects athletes from the unique stresses and demands of everyday training and racing.  It \u003c\/span\u003elays the foundation for building a strong base and staying healthy all year.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e✓ \u003c\/span\u003eIndustry-leading immune system protection\u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003e✓ \u003c\/span\u003eHelps you get lean \u0026amp; stay lean\u003cbr\u003e\u003cspan data-mce-fragment=\"1\"\u003e✓ \u003cmeta charset=\"UTF-8\"\u003e Increases energy\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e✓ \u003cmeta charset=\"UTF-8\"\u003e Improves sleep\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cem\u003eMultiV is currently sold out for one time purchases in order to reserve product for existing subscribers. \u003c\/em\u003e\u003c\/span\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cem\u003eA restock is expected in June. \u003ca href=\"https:\/\/firstendurance.com\/products\/multiv-pro?srsltid=AfmBOop-7xUSq6g8puJVBHVqkCEDQx9q39_4MC9PmRK3yyuEKIVEj1Ys\" title=\"MultiV-PRO\"\u003eMultiV-PRO is available\u003c\/a\u003e.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"First Endurance","offers":[{"title":"Default Title","offer_id":43502439334147,"sku":"83005","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/0182\/2211\/products\/shopify-multiv2.jpg?v=1767912472"},{"product_id":"efspro","title":"EFS-PRO High Carb","description":"\u003ch3\u003eHIGH CARB FUEL \u0026amp; 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Its formula puts you in the zone and primes the mind and body to fire on all cylinders. Now, with a hint of mint to freshen your efforts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKEY BENEFITS\u003c\/p\u003e\n\u003cp\u003e✓ \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSupercharges energy levels \u0026amp; enhances mental acuity\u003c\/span\u003e\u003cbr\u003e✓ \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eReduces perceived effort \u0026amp; fatigue\u003c\/span\u003e\u003cbr\u003e✓ \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePromotes flow state\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e✓ Reduces inflammation \u0026amp; kickstarts recovery\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"First Endurance","offers":[{"title":"Default Title","offer_id":48040061600003,"sku":"83001","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/0182\/2211\/files\/mint-pre-race.jpg?v=1777581771"}],"url":"https:\/\/firstendurance.ca\/collections\/nutrition.oembed","provider":"First Endurance ","version":"1.0","type":"link"}